Nielsen reports
Should we use Nielsen to audit and produce reports regarding the effectiveness of the marketing efforts? This should be paid by the marketing bounty
Comments (4)
Proposal Failed
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of 3Summary
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Aye
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Nay
Aye (33)0.0 PAS
Support0.0 PAS
Nay (35)0.0 PAS
Comments (4)
Good idea, but voting for it would need more info - scope of work, cost... At least a high level description. We should have someone watching over the marketing spend and pushing to improve its efficiency, not sure if external agency is a good solution if there's no one to act on it, so personally I would prefer we have the team to do it and then recommend actions.
Aligned on the thought of adding accountability —> we need to choose a set of authorities we can trust and those who understand the ecosystem, rather than a brand name only.
Good idea, but voting for it would need more info - scope of work, cost... At least a high level description. We should have someone watching over the marketing spend and pushing to improve its efficiency, not sure if external agency is a good solution if there's no one to act on it, so personally I would prefer we have the team to do it and then recommend actions.
Aligned on the thought of adding accountability —> we need to choose a set of authorities we can trust and those who understand the ecosystem, rather than a brand name only.