Treasury Proposal:  This Proposal to Polkadot Treasury aims to boost the brand recognition of Polkadot to a broader group of audience in APAC.

Proposer: （Odaily）

DOT Address: 

13VeDy9Q5oJYwZjJWLpXraPZ1FmizHQJCtiX9GSKRzyeVPtL

Date: Nov**.6****, 2024,** Requested DOT:  20,000 DOTs (Rate:  4.01 USD/DOT, which is equivalent to **80,000USD****)**

Short description: The media and marketing plan to bring brand awareness and community influence to a broader group of general blockchain audiences.

1. Brief Introduction

Odaily proposes to provide a customized media service package to boost the brand recognition and community influence of Polkadot to a much broader group of blockchain audiences in APAC through Odaily. Polkadot has gained good traction in the Polkadot audience. Still, certainly, it has broad room to expand the media exposure and community awareness to the fast-growing broader general blockchain audience. Odaily(see the explanation of business relationships in the below section) is here to help bring the general awareness of Polkadot in the Chinese-speaking community to another level.  

2. Background

In addition, Odaily is the Chinese media outlet that possesses the deepest understanding and extensive research on the Polkadot ecosystem. It has maintained long-term collaborations with ecosystem projects such as Moonbeam, Acala, Bifrost, and Litentry, and has published over 500 articles related to Polkadot themes. Odaily has made relentless efforts to support the promotion of Polkadot within the Chinese community.

2.1 About Odaily

Odaily was founded in early 2018, it is a Chinese leading web3.0 and blockchain-focused media platform incubated by 36Kr, (funding team members are from 36KR). 36Kr.com is the largest Chinese technology news aggregation site and financial media group, it went public on Nasdaq (KRKR) in 2019 and covers a 50 million reader base.

Odaily has the largest and most professional crypto-focused original content editing team. It covers the latest news, fresh views, in-depth analysis, and industry reports, our articles have a total exposure of more than 6 billion views.  More than 50% of mainstream web3 projects were first exposed in the Chinese market through Odaily.

Together with your team, our talents can help deliver the true value of your project and build solid brand recognition and community consensus in China and pan-Asia.  

Meanwhile, Odaily helps 800+ clients build brand awareness in the Chinese market including well-known giant companies, organizations, exchanges, funds, DeFi protocols, and NFT projects. Like Binance, Solana, Dfinity, Near, Dapper Labs, Animoca Brands, Jianan(Nasdaq: CAN), Tencent, Alipay…etc. We spread the core value of each project through our multi-channel network.

**2.**2 Why us?

Odaily is the top-tier professional blockchain media in Chinese Chinese-speaking community. We have the top influence and resources to generate the best content with business insights and unique views and deliver the content to the desired blockchain audience maximum.  

3、What problem is the Treasury fund used to solve?

Polkadot gained pretty good traction in APAC marketing for the Polkdot audience in the past. However, the size of the general blockchain audience grows fast and there is still broad room for Polkadot to expand to gain the bigger size of the pie.  Odaily as a top professional blockchain media, can help Polkadot to achieve this goal and gain more audience in general blockchain pie. Odaily has the confidence to convert our business insight and deep understanding of the Asian market of the blockchain into practical help and effective deliverables to Polkadot.  

Odaily would design a customized yet comprehensive package to help Polkadot gain wider exposure in media and community. We plan to generate top-quality content with the blockchain insider’s view and deliver this content through our media Platform for the maximum coverage of the blockchain audience in the APAC market.

4. Solutions and Timeline  

4.1 The General Plan of 2025

Odaily offers a customized service package to improve the overall Polkadot brand, increase media exposure, and broaden community awareness.

Following are the three folds of the plan,  

Publicize official events from Polkadot and the aligned community partners in the  Asia Pacific (Will work with Polkadot’s local teams and local community partners in  APAC)

The plan for 2025 includes but is not limited to the following major official events：•sub0¨ For each event, Odaily provides the following media support,

● An introductory article about the event, including the way to sign up or how to buy tickets. (Note: Will work with Polkadot local team to produce the article and content. Odaily polishes the article and publishes it over Odaily platforms.)

● Odaily will help invite suitable guests to participate in the event and distribute event information to the target audience.

Publicize 5 projects in Polkadot Ecology  

2025 Polkadot Ecology Projects: projects that emerge from Polkadot boot camps, Substrate Hackathons, Substrate Courses, and Substrate Workshops.

Currently, it is estimated to have the size of 5 projects in the year 2024, and the media support for each project includes,

● A  dedicated Twitter Space introducing the project, combining current trends and project highlights to design the Space topic. Service includes Event design + guest invitation, promotion and pre-heating + event activation, content follow-up + channel distribution.

● An Introductory article about the project (Polish the self-introduction article for the project and publish it on the Odaily platform. The content suggests including the founding team, the vision of your project, the project features, the product roadmap, the projection of the project, etc.)

Besides these 5 projects, special merit projects may also receive ad-hoc reporting and media support per the recommendation of the local team of Polkadot and their local community partners.   

Publicize the strategy of Polkadot Ecosystem development in APAC from the local team of Polkadot

• The comprehensive support to Substrate Devs in Polkadot Ecosystem • APAC Strategy of Polkadot Ecosystem Development  

In a nutshell, the quantity of the breaking news and articles are listed below ¨Activity – ¨Project - 5 press releases； 5 Twitter space¨ Polkadot Team- 2 Articles 

4) Timeline: Since the overall marketing proposal is developed by event activities for Polkadot and Odaily**, the news and article distribution should follow the upcoming events.**

4.2 Detailed Delivery Plan and Budget

Notes

1. The content submitted needs to fulfill the policy of related media; the media has the right to refuse to publish unsuitable content on the front page.
2. If some services listed can not be delivered, they will be replaced with other services with similar value.
3. Period of service:  the full year of 2025  till Jan., 2026
4. Team: PR adviser, Media Adviser, and Operation Specialist.

Media Exposure

1. Project press release distribution 10+：

Blockchain Media： Odaily PC & APP, Marsbit, Jinse Finance, etc. (3+ at least)
Internet Media： MicroBlog, SOHU, Tencent, Netease, Toutiao, YidianZixun, BaiduBaijia, Jiangsu, etc.

2. In-depth Article distribution 10+：

• Blockchain Media： Odaily PC & APP, Marsbit, Jinse Finance, Chaincatcher, etc. (3+ at least)

Internet Media： MicroBlog, SOHU, Tencent, Netease, Toutiao, YidianZixun, BaiduBaijia, Jiangsu, etc.

5. The amount to be supported by the Treasury

We are reasonably requesting  20,000 DOTs, which is equivalent to an 80,000 USD valued package, with a SUBSCAN rate of 4.01 USD/DOT.  

Payment Terms are below.  

• Contact Person: Connie Ji

• Email: connie@odaily.email

• Payment in advance.

The credits of the article are reserved in the Odaily account available for the local team of Polkadot to use anytime in the year 2025 till Jan., 2026. Credits are ok to carry over to the next calendar year if the credits are not used up. Each article  (including the production and delivery of the article and flash news) will take off the credit accordingly.