Proposer: 12mP4sjCfKbDyMRAEyLpkeHeoYtS5USY4x34n9NMwQrcEyoh

Requested Amount: 278,256 USDT

Funding Period: 12 months (April 2026 – March 2027)

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1. Proposal Summary

PolkaWorld is requesting 278,256 USDT to support Polkadot Chinese-language content and community operations over the next 12 months.

During the previous funding cycle, PolkaWorld consistently delivered articles, livestreams, interviews, educational short videos, WeChat video channel content, and bilingual (Chinese–English) social media distribution.

From April 2025 to February 2026, we completed:

• 270 articles, generating 307,587 total reads within the Chinese community (compared to 232,164 reported in the previous proposal)

• 64 livestreams

• 11 interviews

• 43 educational short videos, reaching 71,268 views (compared to 65,000 in the previous cycle)

• 155 videos published on the WeChat video channel, with 287,847 total views

• The English X account reached 3.8 million impressions over the past year (compared to 1.9M previously)

• The Chinese X account reached 1.3 million impressions over the past year (compared to 819.5K previously)

Please note that these delivery metrics do not yet include March 2026.

In the upcoming funding cycle, we plan to continue operating at the following monthly cadence:

• 24 articles per month

• 6 livestreams per month (4 in Chinese, 2 in English)

• 4 educational short videos per month

• 1 in-depth interview per month

• Ongoing management of PolkaWorld’s two X accounts

• Daily distribution of key Polkadot updates across Chinese community channels

As one of the most important markets in Web3, the Chinese-speaking community has long been a key strategic region where many ecosystems compete to build presence and engagement. Polkadot established strong roots in this market early on.

Although the current market is often driven by short-lived narratives, we firmly believe that in the long run, the market rewards products and protocols that remain committed to the core values of Web3.

Our role is to remain consistently present, continuously delivering Polkadot-related content and information to the Chinese-speaking community.

This proposal is not a new experimental initiative, but rather a continuation and refinement of an already established and proven workflow.

2. Why Is This Work Important?

Polkadot has long maintained a certain level of presence in the Chinese-speaking market. Sustaining this foundation requires not only timely updates about Polkadot’s ongoing developments, but also continuous communication that is accessible, contextualized, and easy to understand.

PolkaWorld’s work mainly focuses on three areas:

2.1 Providing a Consistent Information Gateway for the Chinese Community

A large portion of important Polkadot information first appears in English-speaking environments, including X, forums, GitHub, livestreams, and various ecosystem channels.

One of PolkaWorld’s core roles is to continuously track these developments and translate them into information that Chinese users can access and understand.

2.2 Providing Explanatory Content Around Key Developments

As the Polkadot ecosystem becomes increasingly complex, simple information translation is becoming less valuable. More and more important topics require explanation and interpretation, including developments such as JAM, DOT issuance reduction, Polkadot Hub, Dual-VM architecture, developer experience, interoperability, product direction, and the broader strategic shift toward Polkadot’s “Second Age.”

PolkaWorld’s role is not only to report what is happening, but also to help explain what these changes mean.

2.3 Serving as a Communication Bridge Between Chinese Users and the Broader Ecosystem

Through livestreams, interviews, social media, and community operations, PolkaWorld helps Chinese users better understand projects, builders, and key discussions within the ecosystem.

At the same time, it also helps bring the perspectives and concerns of the Chinese community back into the broader Polkadot conversation.

Long-term thinking has always been a core value of PolkaWorld. Our work is not a short-term marketing effort, but rather an ongoing effort to support communication and understanding across the ecosystem.

3. Significance and Impact

For the community, what matters is not only how much content PolkaWorld produces, but also what role this work actually plays within the ecosystem.

Based on our experience over the past several years, the value of PolkaWorld’s work is mainly reflected in the following areas.

3.1 Maintaining Polkadot’s Ongoing Visibility in the Chinese Information Environment

PolkaWorld’s content does not remain confined to its own channels. It often flows further into the broader Chinese information ecosystem.

In previous work, PolkaWorld articles have been reposted or cited by Chinese crypto media outlets such as WuShuo Blockchain, PANews, and Foresight News. One specific example occurred when Polkadot APAC planned to publish Polkadot-related content through Foresight News. Before doing so, the editorial team at Foresight News contacted PolkaWorld to better understand the current state of the ecosystem before deciding how to structure their coverage.

Similarly, community members have observed that some PolkaWorld content has been translated or referenced by the official information channels of exchanges such as Binance and Bitget, while Polkadot-related updates have also appeared on project update pages of exchanges like OKX and Binance. Even if part of this distribution may occur through platform aggregation or automated systems, it still indicates that the content produced by PolkaWorld has, to some extent, become one of the information sources about Polkadot within the Chinese market.

(Screenshot from OKX exchange)

(Screenshot from Binance exchange)

3.2 Establishing Stable Information Distribution and Community Reach Channels

Long-term and consistent content production does more than generate individual article or livestream metrics. Over time, it also forms stable communication channels, including:

• WeChat official accounts

• Private WeChat community networks

• Telegram groups

• Chinese and English X accounts

For Chinese users, these channels form a continuously updated Polkadot information network that can be accessed repeatedly. A single piece of content may not immediately lead to long-term engagement, but the existence of stable channels lowers the barrier for users to follow ecosystem developments over time.

3.3 Providing Contextual Understanding and Collaboration Capacity Built Over Time

PolkaWorld has been deeply involved in the Polkadot ecosystem for six years. The value created through long-term accumulation goes beyond higher content production efficiency. It also includes a deeper understanding of the ecosystem’s background, governance history, project relationships, and evolving narratives.

This accumulated experience allows PolkaWorld to explain ecosystem developments in a more accurate, rational, and contextualized way, rather than simply repeating surface-level information. This is particularly important when discussing complex topics such as governance decisions, technical upgrades, and strategic shifts.

In addition, long-term operations have also created practical collaboration capacity within the ecosystem. Although PolkaWorld does not primarily focus on offline events, it can still assist when quick coordination, partnership connections, or regional collaboration is required. For example, during the process in which Pala Labs proposed the JAM China Tour, PolkaWorld was able to help connect relevant partners and resources in a relatively short time.

3.4 The Public Value of This Work

From a proposal perspective, PolkaWorld’s work is not only about growing its own channels. Rather, it continuously maintains an information distribution node, an explanatory channel, and a community connection point around Polkadot within the Chinese market.

The value of this type of work may not always be fully captured by a single metric. However, it plays a sustained foundational role in helping the Chinese community understand ecosystem developments, follow key changes, discover important projects, and maintain long-term participation in the Polkadot ecosystem.

4. Past Deliverables

PolkaWorld is one of the few teams that reports deliverables to the community on a monthly basis. Over the past year, in addition to publishing monthly reports in the comment section of the original proposal #1522, we have also shared our work updates in the Polkadot Direction group and on X. If you are interested, you can follow the links provided to review the reports.

PolkaWorld Progress Summary (April 2025 — February 2026)

During the 11-month period from April 2025 to February 2026, PolkaWorld continuously carried out content production, community communication, and bilingual (Chinese–English) outreach around the Polkadot ecosystem.

Our work covered multiple formats and platforms, including articles, livestreams, interviews, educational short videos, WeChat video channels, and X (Twitter).

During this period, PolkaWorld did not focus on short-term content around a single event. Instead, we maintained consistent output centered on major developments within the Polkadot ecosystem. Against the backdrop of technical upgrades, governance discussions, narrative shifts, and increasing focus on product development, PolkaWorld’s work mainly focused on three areas:

1. Continuously updating the Chinese community on ecosystem developments
2. Producing explanatory content around key topics
3. Building clearer information connections between different communities through livestreams, interviews, and bilingual communication

Overall, from April 2025 to February 2026, PolkaWorld delivered:

• 270 articles, generating 307,587 total reads in the Chinese community (approximately 1,139 reads per article on average)

• 64 online livestreams

• 43 educational short videos, reaching 71,268 total views

• 155 videos published on the WeChat Video Channel, with 287,847 total views

• 11 interviews

In terms of social media reach:

• The English X account achieved 3.8 million impressions over the past year (compared to 1.9M the previous year)

• The Chinese X account achieved 1.3 million impressions over the past year (compared to 819.5K the previous year)

Overall, PolkaWorld has developed a relatively comprehensive content workflow, with long-form articles, livestreams, interviews, short videos, video channel content, and bilingual social media operating simultaneously, while maintaining a relatively stable monthly output.

If you have more time, you can continue reading below for a more detailed breakdown of deliverables.

4.1 Articles: Maintaining a High Publishing Frequency While Gradually Developing an Explanatory Content Structure

Over the past 11 months, PolkaWorld’s article output has remained relatively stable. With the exception of a few months affected by holidays, most months maintained a publishing range of 24–27 articles, supported by a relatively consistent workflow for topic selection, editing, and publication.

Article readership during this period fluctuated noticeably, but the overall baseline remained stable. Changes were mainly influenced by market conditions, holiday schedules, and shifts in content structure. Broadly speaking, the period can be divided into three phases:

Phase 1: April – June 2025

Monthly readership remained relatively steady, ranging between 22,000 and 24,000 reads.

Phase 2: July – October 2025

Overall performance improved, with monthly readership remaining consistently high during this period. In particular, October reached 42,690 reads, marking the peak of this phase.

Phase 3: November 2025 – February 2026

Due to holidays, changes in content structure, and the Chinese New Year period, readership declined somewhat. However, content production remained consistent and continued to maintain basic coverage.

In addition, our content focus has gradually shifted from simple information updates toward more explanatory and contextualized content, including topics such as:

• Long-term perspectives and ecosystem direction from Gavin Wood

• Infrastructure developments such as JAM, Polkadot Hub, Dual-VM, and 2-second block times

• Governance-related topics including OpenGov, DOT issuance reduction, governance structures, and the Treasury

• The broader narrative of Polkadot’s Second Age and the transition toward a product-focused strategy

• Ecosystem projects such as Hyperbridge, Hydration, and Bifrost

• Longer-term topics such as Human Agency and Proof of Personhood

4.2 Livestreams and Interviews: A Continuous Communication Mechanism

Livestream frequency has also remained relatively stable. Over the past 11 months, PolkaWorld hosted 64 livestreams, with most months maintaining 5–6 sessions per month. These livestreams covered both Chinese and English-speaking communities.

The main topics included:

• Governance and OpenGov: ongoing discussions around active proposals, governance mechanisms, Treasury usage, and institutional adjustments.

• Polkadot Hub and ecosystem opportunities: focusing on development, applications, and ecosystem collaboration following the launch of Polkadot Hub.

• Technical progress and developer experience: discussions around infrastructure changes such as Dual-VM architecture and 2-second block times, and their impact on developers.

• Application layer and ecosystem projects: covering topics such as payments, bridges, RWAs, liquidity, and related ecosystem projects.

• Ecosystem direction and long-term narratives: discussions around Polkadot’s evolving stage, market conditions, and longer-term development themes.

It is worth noting that the value of these livestreams is not fully reflected in the view count of a single session. More importantly, their continuity helps PolkaWorld maintain long-term communication with the community, developers, and ecosystem projects.

In addition, interviews have gradually developed into a consistent content format. Over the past year, PolkaWorld has continued producing bilingual (Chinese–English) interviews, featuring a variety of ecosystem participants, including:

• EasyA Co-founder
• Hyperbridge Co-founder Seun
• Apillon Founder Matjaz
• Parity Product Lead Karim
• The WebZero team
• Magenta Labs Co-founder Marco Moshi
• PaperMoon Founder Alberto Viera
• OpenGov Watch member Alice und Bob
• Parity Finance Lead Dave

These interviews typically go beyond simple project introductions and instead focus on broader questions related to Polkadot’s current stage, such as:

• How the developer experience is evolving
• What Polkadot Hub means for the application layer
• The practical challenges of ecosystem collaboration and business development
• The relationship between product adoption and infrastructure development

In this sense, the interviews function more like a long-term information bridge, helping the Chinese community better understand the perspectives of core builders while also introducing external builders to Chinese users in a more accurate and contextualized way.

4.3 Short Videos and WeChat Video Channel: Gradually Becoming an Effective Complement

From April 2025 to February 2026, PolkaWorld published 43 educational short videos, generating 71,268 total views.

In absolute terms, this segment is still smaller than the total readership of long-form articles. However, its importance lies in providing a lighter and more easily shareable format for explaining complex topics.

In practice, the videos that performed best typically focused on:

• Governance structures and OpenGov-related topics
• Polkadot Hub and the launch of smart contracts
• Ecosystem projects with clear use cases, such as Hydration and Hyperbridge
• Key perspectives and more controversial topics related to Gavin Wood

For an ecosystem like Polkadot, which often involves high information density, short videos cannot replace written articles. However, they are effective in lowering the barrier to understanding and highlighting key issues.

In addition, the WeChat Video Channel has become an important distribution channel. Over the past year, PolkaWorld published 155 videos on the platform, reaching 287,847 total views.

On a monthly basis, performance has fluctuated, but overall the channel has maintained consistent updates and a steady level of audience reach.

4.4 X Platform: Bilingual Communication in Chinese and English

The performance of PolkaWorld’s English X account has shown some fluctuations over the past year, influenced by changes in platform algorithms, market conditions, and the nature of the topics themselves.

However, overall, through continuous efforts to surface meaningful information, the English X account increased its impressions by 100% year-over-year, while the Chinese X account increased impressions by approximately 58.6% year-over-year.

In several key months, the English account saw particularly high engagement, mainly around topics such as:

• Major international events such as Web3 Summit and sub0
• Discussions and viewpoints related to Gavin Wood
• Technical narratives including PolkaVM, JAM, and Polkadot Hub
• Widely discussed topics such as DOT issuance reduction, ETFs, governance, and ecosystem direction
• Major ecosystem shifts, including Polkadot’s “Second Age” and strategic adjustments by Web3 Foundation

The overall reach of the Chinese X account is smaller than that of the English account, but its interaction quality has remained relatively stable. Its strengths include:

• More continuous engagement with Chinese-speaking users
• Faster responses to discussions around governance, issuance changes, and ecosystem debates
• A greater tendency to generate discussion and dialogue, rather than simple passive viewing

4.5 Phase Changes: Content Focus Adjusted as Polkadot Entered a New Stage

Overall, across articles, videos, livestreams, and interviews, PolkaWorld’s content focus from April 2025 to February 2026 was not static. Instead, it gradually evolved alongside changes within the ecosystem itself.

For example, from early to mid-2025, the focus was primarily on technical progress and ecosystem projects. During this period, content largely centered on topics such as:

• JAM, Coretime, and Elastic Scaling
• Ecosystem projects such as Hyperbridge, Hydration, and Bifrost
• Events and updates including Web3 Summit, Sub0, technical conferences, and product releases
• Governance discussions and proposals related to DOT issuance reduction

Toward the end of 2025, the proportion of in-depth content increased. In particular, between October and December, content increasingly addressed broader and more structural topics, including:

• Long-term perspectives from Gavin Wood
• Structural issues within OpenGov
• The complexity of governance and practical challenges in implementation
• Long-term challenges related to Polkadot as both an engineering and organizational system
• The broader narrative of Polkadot’s Second Age and the shift toward a product-focused strategy

Entering January and February 2026, the content direction further evolved to focus on:

• The launch of smart contracts on Polkadot Hub
• The reality of the Dual-VM architecture (EVM + PVM)
• The transition from infrastructure toward real products
• Developer experience, business development, and ecosystem collaboration
• Forward-looking themes such as Proof of Personhood (PoP), privacy, AI, and Human Agency

It is worth noting that these shifts in content structure reflect an intentional effort. PolkaWorld has not simply repeated the same updates mechanically, but has consistently tried to align its content focus with the evolving priorities of the Polkadot ecosystem.

4.6 Key Characteristics of This Phase of Work

Consistency

Over the 11-month period, PolkaWorld maintained a continuous publishing rhythm without significant interruptions.

Multi-channel distribution

PolkaWorld’s work is no longer limited to long-form articles. It now spans written content, livestreams, interviews, short videos, WeChat video channels, and bilingual social media communication.

A stronger emphasis on explanatory content

As the Polkadot ecosystem has become more complex, the value of simple news updates has decreased. As a result, PolkaWorld has gradually increased its focus on explaining complex topics, which is particularly important for the Chinese community.

Alignment with the ecosystem’s development cycle

From governance discussions and technical upgrades to the launch of Polkadot Hub, and from immediate ecosystem developments to longer-term narratives such as Human Agency, PolkaWorld’s content direction has largely stayed aligned with the ecosystem’s evolving priorities.

Overall, while maintaining consistent long-term output, PolkaWorld has gradually established a comprehensive content workflow spanning articles, livestreams, interviews, short videos, WeChat video channels, and bilingual social media.

Through this system, PolkaWorld continues to explain, organize, and communicate key technological developments, governance changes, and evolving narratives within the Polkadot ecosystem to the Chinese-speaking community.

4.7 Additional Deliverable Reports

In addition to the past year’s reports, you can also review PolkaWorld’s deliverable reports from the past four years here.

5. Planned Work (April 2026 – March 2027)

Over the next 12 months, PolkaWorld plans to continue building on its existing structure and deliver the following monthly outputs.

5.1 Articles

24 articles per month

Publishing cadence:

• 1 article per weekday
• 1 weekly report every Saturday

Content types include:

• Ecosystem updates
• Original commentary and explanatory articles
• Progress updates from ecosystem projects
• Chinese versions of English interviews, livestreams, or other high-quality English content

Distribution channels include:

• WeChat Official Account
• Foresight News
• Binance Square
• Chinese X account
• Chinese community groups and private community channels

In addition, it is important to note that since PolkaWorld was founded, our guiding principle for topic selection and content has remained consistent:

• to publish content that users care about,
• content that users can easily understand,
• and content that is most relevant and important to the community.

5.2 Video Content

4 educational short videos per month, with additional commentary clips produced when appropriate.

Content may include:

• Educational short videos focused on important Polkadot-related topics
• Highlight clips extracted from English interviews, livestreams, and ecosystem discussions
• English content with Chinese subtitles added for broader distribution

Distribution channels include:

• WeChat Video Channel
• YouTube
• X

5.3 Livestreams

6 livestreams per month (4 in Chinese + 2 in English)

Planned recurring series include:

Polkadot Hub & Ecosystem Opportunities Series

Discussions focused on development opportunities, application directions, ecosystem collaboration, and the broader implications following the launch of Polkadot Hub.

Technical Progress & Developer Experience Series

Covering changes such as the Dual-VM architecture, developer tooling, and broader infrastructure evolution.

Application Layer & Ecosystem Projects Series

Discussions around payments, bridges, RWAs, liquidity, and updates from specific ecosystem projects.

Governance / OpenGov Series

Ongoing coverage of active proposals, governance changes, Treasury discussions, and broader participation in OpenGov.

English Ecosystem Livestream Series

Including builder conversations and monthly ecosystem recaps aimed at a broader international audience.

All livestreams will be broadcast on YouTube and X, with recordings available afterward. Selected highlights may also be repurposed into articles or short videos.

5.4 Interviews

1 in-depth interview per month.

Potential interview guests may include:

• Members related to Web3 Foundation
• Members of the Parity team
• Ecosystem builders
• Infrastructure teams
• Product-oriented project teams

Interview outputs may include:

• Full video interviews
• Chinese written summaries
• Highlight clips featuring key insights
• Distribution across YouTube, X, WeChat, and media platforms

5.5 X / Social Media Operations

PolkaWorld will continue operating two X accounts:

• PolkaWorld (English)
• 波卡世界 (Chinese)

Operational target:

• On each weekday, each account will publish at least three posts related to Polkadot.

This work includes:

• Monitoring X, forums, ecosystem discussions, and project updates
• Identifying important developments
• Filtering information that is genuinely valuable to users
• Reorganizing and presenting the information in ways that are clear for both Chinese and English audiences

Although this work may appear relatively simple, our experience shows that it is often the most time-consuming and labor-intensive part of the process.

While AI tools can help summarize daily developments, the information they provide is often too high-level. We still need to spend significant time tracking information flows across X, the Polkadot forum, Element discussions, and updates from key ecosystem projects, identifying meaningful signals, filtering noise, and restructuring the information into a format that ordinary users can easily understand.

The goal is to provide the community with the most up-to-date, insightful, and valuable information possible.

5.6 Chinese Community Distribution

Important Polkadot-related information will be shared daily across the following channels:

• Chinese WeChat groups
• Telegram groups
• PolkaWorld’s private WeChat accounts

This work helps maintain continuous engagement with the Chinese-speaking community and ensures that important information does not remain confined to public timelines alone.

5.7 Monthly Deliverable Reports

PolkaWorld will continue publishing monthly deliverable reports summarizing the work completed, data metrics, and overall progress.

This practice has been maintained across multiple funding cycles and remains an important part of ensuring transparency and accountability to the community.

6. OKRs for This Funding Cycle

Over the course of the 12-month period, PolkaWorld plans to deliver:

• 288 articles
• 48 educational short videos
• 72 livestreams
• 12 interviews
• Ongoing operation of two X accounts
• Ongoing information distribution within the Chinese community
• 12 monthly deliverable reports

These targets are based on the continuation of the current workflow and operating structure.

7. Team Structure

This proposal is expected to be supported by the following roles:

• 2 Editors-in-Chief
• 1 English Livestream & Interview Lead
• 1 Chinese Livestream Lead
• 1 Video Lead
• 1 Designer

Key Responsibilities

Editors-in-Chief

• Content research and weekly topic planning
• Article writing and editing
• Distribution of articles to media platforms
• Daily operation of the X accounts

English Livestream & Interview Lead

• Designing topics for English livestreams and interviews
• Coordinating with guests and scheduling sessions
• Managing monthly English interviews
• Organizing English-language livestreams

Chinese Livestream Lead

• Designing topics for Chinese livestreams
• Organizing Chinese livestream sessions
• Managing livestream channels and coordinating the overall process

Video Lead

• Planning and publishing educational videos
• Managing the WeChat Video Channel
• Editing highlight clips from livestreams and interviews
• Distributing video content across multiple platforms

Designer

• Article illustrations and visuals
• Livestream promotional posters
• Interview promotional posters
• Short video cover images
• Visual materials for holidays and special events
• Brand-related visual support

8. Budget

Total Amount Requested: 278,256 USDT

Funding Period: 12 months

Below is the current personnel budget structure.

Budget Notes

• The budget for this proposal mainly consists of personnel costs required to maintain the current multi-channel content workflow.
• This is not a proposal to build a new team from scratch, but rather to sustain the existing operational workflow and delivery structure that has already been established.
• The current USD to RMB exchange rate is calculated at 1:6.9.

9. Why This Work Deserves Continued Support

This proposal is not based on vague promises about the future. Instead, it is built upon a publicly documented track record of deliverables.

During the previous funding cycle, PolkaWorld has demonstrated its ability to:

• Maintain a consistent publishing cadence
• Operate multiple content formats simultaneously
• Sustain ongoing visibility in the Chinese-speaking market
• Adjust content direction in response to shifts within the Polkadot ecosystem
• Regularly publish public deliverable reports

Therefore, this request is not funding for a brand-new experimental initiative, but rather support for continuing a content and communication system that has already been operating publicly and has demonstrated consistent delivery.

Over the next year, PolkaWorld’s goal remains clear:

to continue providing stable, accessible, and sustainable multi-channel content and communication for the Chinese community, while maintaining bilingual visibility around key ecosystem discussions related to Polkadot.

We welcome questions and feedback from the community.

Contact:

Telegram: @xiaojie_web3world

Email: xiaojie@polkaworld.org