Polkadot Ecosystem Branding Exposure at Bitcoin.com By: Bitcoin.com

Wallet address: 12xLiepx2ZFvWdnhMBFzt4wUeB1Eec2MhTxLvFkE6838Pp4H
Multisig wallet address: 13EFM9eiU6WKXKC7tdzQcupmWTRfwm3w5TKbZSBiA1m9pdtE

Requested Amount: 240,000 USDT (ERC-20)

Short Description:

We’re seeking the Polkadot Community's support to launch a comprehensive year-long educational and marketing campaign on Bitcoin.com. This initiative will provide lifetime coverage of Polkadot in the Bitcoin.com Learning Center, featuring in-depth articles, insightful interviews, and live educational sessions featuring experts recommended by the community. Additionally, Polkadot will be highlighted in our Weekly Newsletter, reaching over 3 million subscribers. The primary goal of this campaign is to elevate understanding of the Polkadot ecosystem by delivering valuable educational content across multiple platforms, ultimately deepening knowledge and awareness of Polkadot.

About Us:

Founded in 2015, Bitcoin.com is a leading platform dedicated to making cryptocurrency accessible to everyone. We offer a wide range of educational resources, real-time news, and user-friendly self-custodial products for buying, spending, trading, investing, and earning with crypto.

Serving millions of users worldwide, Bitcoin.com has become one of the largest and most trusted names in the blockchain space. With a monthly audience of 10 million and a community of over 3.3 million social media followers, we are committed to innovation and expanding the reach of cryptocurrency to every corner of the globe.

Deliverables:

• 7 Lifetime Polkadot Articles in Bitcoin.com’s Educational Learning Center: These articles will be permanently featured in Bitcoin.com’s Educational Learning Center, accessible from both the main website and the news homepage. With millions of users and visitors, our Educational Learning Center articles frequently rank among the top search results for relevant keywords. For example, bitcoin.com/get-started/how-to-buy-bitcoin ranks #1 on search engines for terms like ‘how to buy bitcoin’ and ‘where to buy bitcoin.’ Our goal is to achieve top rankings for Polkadot ecosystem projects, leveraging Bitcoin.com’s strong SEO presence.
• 10 Dedicated Educational Threads on Polkadot Ecosystem Projects via Bitcoin.com News’s X Account​: Our X account, x.com/BTCTN, with 3 million followers, provides significant exposure and engagement. We will create 10 dedicated threads to educate users about Polkadot ecosystem projects, reaching a vast and engaged audience.
• 9 Newsletter Inclusions for Polkadot Ecosystem Projects (3M+ Subscribers): We will feature 9 Polkadot ecosystem projects in our weekly newsletter, which reaches over 3 million crypto enthusiasts. Each project will be highlighted in a dedicated section at the top of the newsletter, providing direct access to our most engaged users and unparalleled exposure.
• 6 Polkadot Podcast Series and Interview Articles with Ecosystem Projects Founders: We will produce 6 podcast episodes featuring founders of Polkadot ecosystem projects, along with interview articles. These will be promoted to our 3 million followers on X and millions of readers on news.bitcoin.com. Additionally, this content will be featured in the Bitcoin.com Wallet App, which has over 52 million wallets created and 800,000+ monthly active users. Each article will stay on our main page for 24 hours and featured in the related news section for a week, ensuring maximum visibility.
• 6 Polkadot AMA Series on X Spaces with Ecosystem Projects Founders: We will host 6 AMA sessions on X Spaces with founders from the Polkadot ecosystem. These sessions will leverage our 3 million X followers and millions of readers on news.bitcoin.com, offering significant exposure. The sessions will also reach users within the Bitcoin.com Wallet App, further broadening their impact.
• 10 Polkadot Branded Spotlight Stories about Polkadot Ecosystem Projects: We will publish 10 articles focused on Polkadot ecosystem projects on news.bitcoin.com, prominently displayed on the front page. These stories will also be shared across our 3.3 million social media followers on platforms like X, Facebook, LinkedIn, and Telegram, ensuring widespread visibility.

Value:

This comprehensive year-long campaign will significantly enhance the visibility of Polkadot and its ecosystem projects within the cryptocurrency community. By leveraging Bitcoin.com’s strong SEO performance, extensive social media reach, and trusted platform, Polkadot ecosystem projects will benefit from sustained exposure and engagement. Our campaign is designed to deliver top-ranking articles, engaging podcasts, and educational content that deepen awareness and understanding of Polkadot’s unique multi-chain approach. This strategic visibility will not only boost brand awareness but also position Polkadot and its projects as leaders in the blockchain space, driving long-term growth and adoption.

Reporting:

We will provide quarterly reports via DocSend links, detailing the performance of the campaign. These reports will include key metrics such as total page views, average time spent on articles, social media impressions, click-through rates, and unique audience reach. This transparent reporting will allow the Polkadot community to track the impact and success of the campaign across our various platforms.

Team:

Benjamin Friedman, Head of Sales & Business Development, ben.friedman@bitcoin.com

Eli Bordun, Head of Media Sales, eli.bordun@bitcoin.com

Link to the full proposal: Link