Hello Everyone!

We are a team of 5 online advertising pioneers that built one of the original ad-serving platforms together, and we've spent the past year researching and evaluating POCs of Web3 advertising solutions. Despite Web3's promise of user empowerment, today's marketing landscape remains trapped in an outdated system that treats user attention as a commodity and personal data as corporate property. We are changing that.

Our vision is simple but revolutionary: marketing that's relevant to users, rewards participation, and distributes value fairly. Built natively on Polkadot, our platform transforms those dull moments during wallet connections and transactions into opportunities for meaningful engagement. No intrusive ads, no hidden data collection – just straightforward value exchange where users choose how to participate.

(We tried to include screenshots of the 3 different dashboards and tools, but saving PNGs or SVGs crashed the app)

User-Centric Innovation

What makes our approach different? It starts with putting users truly in control. Through private data vaults, each user decides what information to share and how to share it. They set the revenue split with publishers and receive direct compensation for their attention. Think of it as a personal data economy where you're finally in charge.

Publisher & Creator Empowerment

For publishers and content creators, we're introducing tools that feel natural in the Web3 space. Instead of forcing banner ads into dapps, we've created interactive experiences that enhance user journeys. Publishers can offer genuine value at key moments, like during transaction confirmations or token swaps, while sharing revenue directly with their engaged users.

The Polkadot Marketing Hub

We've reimagined how advertisers connect with audiences. The Polkadot Marketing Hub serves as a central command center where decentralized marketing teams can plan campaigns, track performance, and coordinate with teams for key events – all while respecting user privacy. It is 2025, there is no excuse for manual reporting for digital campaigns. We’ve included a full range of decentralized tools with live reporting for advertisers, agencies and decentralized marketing teams including:

-       Campaign manager and ad builder for programmatic and paid media campaigns,

- OpenRTB ad-serving integration for programmatic display and digital OOH (billboards)

-       Smart contract based – enter to win sweepstakes and fulfillment engine,

-       KOL campaign manager with performance and sentiment reporting,

-       Influencer portal for influencer to access opportunities, campaigns, and profile.

-       Event tracking tag generator for impression and click tracking on other media,

-       Polling engine to gather user insights and opinions

-       Master calendar to align marketing with key dates from the Events Bounty calendar.

What excites us most is integrating OpenGov marketing related bounties and treasury referendums with the Polkadot Marketing Hub for verifiable attribution and reporting. Curators can access their bounty dashboard, manage child bounties, schedule voting tied to award distributions for curators, streamlining the process and reporting for bounty curators.  

Future of Digital Marketing

This isn't just about improving digital advertising. It's about proving that marketing in the Web3 era can be both effective and transparent. That we can build systems where user consent isn't just a checkbox, but the foundation of every interaction. Where value flows freely and fairly between all participants.  The future of digital marketing won't be built on surveillance and attention extraction. It will be built on choice, fairness, and genuine engagement.

Phased Implementation and Costs

Our phased implementation over the next nine months will deliver basic campaign tools within the first 3 months, then additional enhancements after another 3 months, and a complete system after the final 3 months of development at a total cost of $450,000.  For the spend level of a couple KOL campaigns, we can build a customized system that can measure campaign performance across KOLs, sponsorships and ad campaigns; as well as attribute bounty and treasury spends to measure effectiveness and ROI.

Key Milestones

1. Foundation (Months 1-4)
   • Core platform architecture
   • Initial chain integrations
   • Basic campaign tools
2. Enhancement (Months 4-6)
   • Advanced analytics
   • Additional chain integration
   • Enhanced user features
3. Full Launch (Months 7-9)
   • Complete ecosystem integration
   • Production deployment
   • Community onboarding

 

We invite you to join us in this transformative journey and ask for your vote supporting this as a Polkadot Treasury referendum. Your vote is critical to unlocking the next wave of innovation in digital marketing, where every participant benefits from a truly decentralized and equitable ecosystem.

Please let us know any questions and look forward to hearing your feedback.